NewThe Missed Call Calculator. Cost your unanswered calls in two minutes

Sunridge Solar lost leads between calls.
Now the callback comes in minutes.

A 14-person residential installer in Phoenix, about 60 leads a week from ads and door-knocking crews. Every rep was usually on another call. We built instant callbacks, after-hours chat and appraisal scheduling that confirms itself.

Book a Systems Call See the results
91%Faster speed-to-lead
+24%Appraisals booked
−38%Appraisal no-shows
4.2×Estimated ROI, year one

Measured over six months. Baselines: same-day callbacks, often 3+ hours; no confirmation call before appraisals. ROI from installs attributable to recovered leads.

01 · Situation

A hot lead goes cold before the last call ends.

Ad campaigns and door-knocking crews generate a steady stream of leads, but the sales team is small and every rep is usually on a call. A form filled at nine might not get a callback until after lunch. Evening and weekend leads wait until the next business day, and nobody confirms the appraisals, so slots go to waste. The leads were never the problem. The gap between a lead arriving and a person responding was.

  1. 01
    Callback delay

    Reps are on other calls, so the response stretches to hours.

  2. 02
    After-hours leads

    Evening and weekend leads wait until the next business day.

  3. 03
    Appraisal no-shows

    Nobody confirms the appointment before the visit.

02 · Approach

Four connected parts. One goal: answer fast.

Each part has one job. Together they cover the lead from first click to appraisal day.

  1. 01Instant callbackCalls a new lead within minutes
  2. 02After-hours chatQualifies ad and website leads outside call hours
  3. 03Appraisal schedulingBooked once, written everywhere
  4. 04No-show reductionA confirmation call the day before
03 · What we built

What runs for Sunridge.

  • Instant callback agent

    Calls a new lead within minutes of the form, qualifies interest and books the appraisal on the calendar. How it works for other installers: the AI appointment setter for solar.

  • Ad and web chat agent

    Answers ad clicks and site visitors after hours and hands qualified leads to the morning queue.

  • Appraisal scheduling

    Writes the appointment to the CRM and the install team calendar the moment it is booked.

  • No-show reduction

    A confirmation call the day before each appraisal; reschedules automatically if declined.

04 · How it works

From a form fill to a confirmed appraisal.

  1. 01Lead formAd, site, door-knock
  2. 02ValidationPhone, address check
  3. 03QueuePriority by source
  4. 04AI voice agentCalls, qualifies
  5. 05Action layerBooking rules, state
  6. 06IntegrationsCRM, calendar
  7. 07LogsRecordings, events
The model's job

Hold the conversation, answer questions about the offer and gauge real interest before booking.

The code's job

Check the do-not-call list, enforce quiet hours, write the appraisal to the calendar and retry a failed CRM update.

If this happensControlWhat the system does
A lead is on the do-not-call listConsent and DNC check before every dialThe call is blocked; the lead goes to email follow-up only
The same homeowner submits three timesDeduplication on phone and addressOne lead record; the call count does not multiply
The callback falls in quiet hoursTime zone and calling-window rulesQueued for the next allowed window, never skipped
The CRM write fails during bookingRetry with backoff and a write acknowledgementRetries automatically; alerts the team if it still fails
  1. System of recordSolar CRM

    Lead status, consent and appraisal history.

  2. ValidationContact and consent check

    Phone validity and DNC status before a call is queued.

  3. OrchestrationWorkflow engine

    Calling windows and the callback queue by priority.

  4. Agent layerVoice and chat platform

    The live conversation, on a call or in chat.

  5. API writesCRM, calendar, install software

    Bookings and status updates written once, retried safely.

  6. ObservabilityRecordings and logs

    Every call, chat and CRM write traceable.

05 · What changed

The lead-to-appraisal workflow, before and after.

AreaBeforeAfter
CallbacksNew leads wait hoursA call back within minutes
After hoursLeads sit until the next business dayA chat agent replies straight away
AppraisalsNo-shows waste a sales dayA confirmation call the day before
DuplicatesCalled more than onceMerged into one record
06 · Takeaway

The leads were never the problem. The gap was.

Sunridge kept its team and its lead sources. What changed is the time between a homeowner raising a hand and someone answering it.

More client work

Residential solarBrightPath SolarLead response from 12 minutes to under one.Read the case Adventure travelCompass Trail Co.First response 82% faster in peak season.Read the case All workEvery client systemSix client cases and our custom AI builds.See all work

Bring us one number you would judge us on.

Every case on this page started with a single metric agreed in week one. Write yours down before the call: calls answered, quotes chased, hours handed back. In thirty minutes we will tell you what it would take to move it, and if it is a process fix rather than an AI build, we will say so.

hello@amazeai.coRun the Missed Call Calculator firstLive by day 30 or we refund the build fee.

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