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KMG Imports had the traffic.
We made sure it converted.

A B2B wholesale distributor in Irvine, California. Online demand was growing, but every inquiry was handled by hand. We connected the path from first inquiry to repeat order, and kept the sales conversation with the team.

+40%Leads
+32%Conversion rate

Measured by KMG Imports after the systems went live.

01 · Situation

Demand was not the problem. Turning it into orders was.

KMG sells to verified retailers. More of them were finding KMG online, but managing and converting that demand by hand was creating friction in the sales process.

  1. 01
    Lead management

    New inquiries needed someone to handle and follow up each one by hand.

  2. 02
    Customer reactivation

    Past customers were repeat sales nobody had time to re-engage consistently.

  3. 03
    Conversion

    More traffic needed a smoother path from the first interaction to a purchase.

02 · Approach

Find where a person is needed. Automate the rest.

The first step was working out where human involvement was actually necessary and where AI could take the repetitive work. Then we connected the whole journey from lead to repeat customer.

  1. 01CaptureEvery inquiry and interaction is captured
  2. 02UnderstandAI identifies intent and the details that matter
  3. 03QualifyBuyers prioritized by requirements and activity
  4. 04Follow upAutomated follow-up keeps buyers engaged
  5. 05ConvertQualified buyers move to the next sales action
03 · What we built

Seven parts, one sales operation.

  • AI sales agent

    Handles first conversations and the common questions.

  • AI lead qualification

    Finds higher-intent buyers so the team works the strongest opportunities.

  • Customer reactivation

    Spots inactive customers and brings them back into the sales journey. The method is in our database reactivation guide.

  • Automated follow-up

    Keeps prospects engaged without anyone remembering every touch.

  • CRM automation

    Organizes customer information and sales activity automatically.

  • Workflow automation

    Connects repetitive sales and customer tasks into workflows.

  • AI reporting

    Leads, conversions and customer activity in one place.

04 · What changed

Seven areas moved off manual.

AreaBeforeAfter
Lead handlingManualAI assisted
Lead qualificationManual reviewAI assisted qualification
Customer follow-upManualAutomated
Customer reactivationInconsistentAutomated re-engagement
Sales workflowRepetitiveAutomated workflows
Customer dataManaged by handCRM automation
ReportingTracked by handAI assisted insights
05 · Takeaway

The goal was never more traffic. It was losing less of it.

KMG was already generating demand. The bigger opportunity was making sure it did not get lost between the first inquiry and the final order.

  • More leads.
  • Faster follow-up.
  • Better conversions.

Count the inquiries nobody followed up.

Pull last month's inquiries and mark every one that never got a second touch. Bring that count to a 30 minute systems call. We will show you where they stalled and what it would take to follow up on all of them, and if it is a process fix rather than an AI build, we will say so.

hello@amazeai.coRun the Missed Call Calculator firstLive by day 30 or we refund the build fee.

Book a Systems Call

Tell us what you want AI to take off your plate. We reply within one business day.

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What should AI handle for you? Pick any Pick at least one so we can prepare.

30 minutes. No deck. You leave with a map of where your work leaks.

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We will email you times within one business day.