Demand was not the problem. Turning it into orders was.
KMG sells to verified retailers. More of them were finding KMG online, but managing and converting that demand by hand was creating friction in the sales process.
- 01Lead management
New inquiries needed someone to handle and follow up each one by hand.
- 02Customer reactivation
Past customers were repeat sales nobody had time to re-engage consistently.
- 03Conversion
More traffic needed a smoother path from the first interaction to a purchase.




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