Demand was not the issue. Follow-through was.
Meridian's challenge was not generating inquiries. It was converting them: too many patients reached out and never made it to a booked appointment.
- 01Slow inquiry response
Website and phone inquiries often went unanswered for hours, and patients moved on.
- 02Manual scheduling
Front-desk staff booked every appointment by hand, creating delays and double bookings.
- 03Inconsistent follow-up
Reminders were inconsistent, and unconfirmed patients often did not show.




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